Originated in Melbourne in 2007. This is™, is a design company whose core aim is to deliver high quality products that are environmentally conscious. This is™ is about conveying a straight forward idea of the product. The brand name forms a part of each products name giving them a unique and honest identity. This is™ hopes to use the brand and concept to provoke people to pay attention to the value and meaning of what they buy. This is™, is about staying true to what it is.
Design is about planning. Designing is the processing of creating. Designing should be natural. No unnecessary elements should be implemented. “Designing with the flow” is about learning the nature and characteristic of the material and then apply the material to a useful context. This allows the material to express its personalities, characteristic and demonstrate what it is good at.
Simplicity embraces the idea of Less is more. It is about eliminating unnecessary design elements to create an user-friendly product. “Less is, less than more” embraces the idea of enough and sustainability. It is about simplifying the manufacturing process, use the least amount of resources and steps to achieve the desired outcome which are simple, aesthetic, user friendly, longevity and sustainable.
Born in Hong Kong in 1986. She moved to Australia for education in 2001. During her bachelor of Industrial Design degree in 2006 she spent a year aboard at Hochschule für Technik und Wirtschaft (FH) in Dresden, Germany where she further develop her passion and found her purpose for design. In 2007 she graduated as an industrial designer from Royal Melbourne Institute of Technology (RMIT) University. On the same year in 2007, she established the brand, This is after designing a homeware product, This is a Trivet. A product that is about re-purposing waste. She first showcased This is a Trivet at the Melbourne Design market during the Melbourne Design Festival in 2007. After the success she has also exhibited at the Salone Satellite, Milan International Furniture Fair in 2008. Sine then she continues to further her practice and inspires others.